Search Engine Optimization (SEO)

Once you have a website, it′s vital that it can actually be found by search engines. After all, 89 percent of consumers use search engines to research a product, service or business before making a decision. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website.

SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

In case you–re not completely sure what search engine optimization (SEO) means, how it works, or why it–s important, here–s a quick rundown:

What: The purpose of search engine optimization (SEO) is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results.

Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic.

How: Using search–engine friendly methods to improve your website.

Who: Everyone – anyone who has information that people want to find on the internet should be using search engine optimization (SEO) techniques

When: All the time – search engine optimization (SEO) is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your search engine optimization (SEO).

Where: Major search engines include Google, Yahoo and Bing. They connect people all over the world to the content they desire, from products to services to information.

How to Achieve in Search Engine Optimization?

Organic Search

search engine optimization (SEO) is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Some of these best practices include:

• Creating and publishing excellent content.
• Using keywords and keyword analysis.
• Link building to improve link popularity.
• Using social media links on sites such as Face book and Twitter.
• Improving your site's navigation to provide an excellent user experience.

On- Page Optimization

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, Meta tags, keyword placement and keyword density.

Off- Page Optimization

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your Page. Examples of off-page optimization include things such as link popularity and page rank

Benefits of SEO

• 1. The Results are Low Cost (In Comparison to Adwords and PPC)

  Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

• 2. Definite Increase in Traffic

  With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

  Interested in doubling your traffic with a few simple changes? Let us E-mail you one of our free custom SEO reports. Its 100% Free, just tell us your URL and we’ll reply with your free report!

• 3. Higher Brand Credibility, People Trust Google

  People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.

• 4. Better ROI (Return on Investment) Than Normal Ads

  When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may misclick on an ad. A hit from google is much more valuable over a hit from an ad.

• 5. Your Competitors Are Doing It

  SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.

• 6. Take Your Business to the Next Level

  SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

• 7. 250 Million websites on the web, SEO makes you stand out

  There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.

• 8. 60% Of Clicks Go to the First Result

  This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.

• 9. You’ll Have Access to Data

  What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.

• 10. The Results are Permanent

  Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.