Search Engine Marketing (SEM)

Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google,Yahoo Many search engines offer ways for individuals or businesses to purchase ads, which typically appear above or to the right of the content on the search result pages. Typically, the higher the fee one offers to pay for an ad, the higher the ad will appear on the page, depending upon how much competition there is to appear on that page. Depending upon the agreement, one may pay a flat fee for a given length of time, or may pay a given fee for each click that they receive to their ad.

Search Engine Marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

The Difference between SEM and SEO

Many people start with a good Web site and invest in search engine optimization (SEO) but don’t necessarily follow through with another very important component; and that is search engine marketing.

Search Engine Marketing, SEM is a broader term than search engine optimization (SEO), and is used to encompass different options available to use a search engine’s technology, including paid ads.

Search Engine Marketing, SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

Search Engine Marketing, SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful Search Engine Marketing, SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.

Search Engine Marketing, SEM is a broader term than search engine optimization (SEO). Where search engine optimization (SEO) aims to provide better organic search results, Search Engine Marketing, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

For example, when people use a search engine to query "fashion handbags", the organic search engine results is where Search Engine Optimization (SEO) technologies can assist your Web site in being more visible. The paid advertising, or sponsored links are the ones prominently displayed above or beside the organic search results is a product of Search Engine Marketing, SEM.

Search Engine Optimization (SEO) and Search Engine Marketing, SEM are not competing services. search engine optimization (SEO) is considered a subset of Search Engine Marketing, SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both search engine optimization (SEO) and Search Engine Marketing, SEM.

How to Achieve

  • Google Ads
  • Yahoo Ads

Benefits of SEM

10 Reasons to Market a Website with Paid Search

We are very strong advocates of paid search marketing as it has so many benefits to advertisers representing just about every type of product or service. The sponsored advertising system that Google has set as the gold standard is the main contributing factor to Google’s multi-billion dollar revenue stream. Put it this way, if it didn’t work advertisers would not be contributing to Google’s enormous bank roll each year.

Without further ado, here are our Top 10 reasons why every advertiser needs to incorporate Paid Search Marketing into their marketing arsenal:

  • REASON #1: First Page Exposure in the Top 3 Search Engines

    As we have said many times, your business MUST be seen in the top 5 results in Google, Yahoo and Bing. People very rarely look beyond these results or click to ancillary pages of search results. Pay Per Click Marketing is the fastest way to get an advertisement for your business to show in the top 5 results (in the sponsored advertisements) on Google, Yahoo and Bing.

  • REASON #2: Immediate Traffic
  • REASON #3: Consistent Traffic
  • REASON #4: Targeted Ads
  • REASON #5: Testing
  • REASON #6: Reach
  • REASON #7: Relevance
  • REASON #8: Geo-Targeting and Ad Scheduling
  • REASON #9: Tracking
  • REASON #10: Branding