Search Engine Optimization (SEO)

Once you have a website, it′s vital that it can actually be found by search engines. After all, 89 percent of consumers use search engines to research a product, service or business before making a decision. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website.

SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

In case you–re not completely sure what search engine optimization (SEO) means, how it works, or why it–s important, here–s a quick rundown:

What: The purpose of search engine optimization (SEO) is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results.

Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic.

How: Using search–engine friendly methods to improve your website.

Who: Everyone – anyone who has information that people want to find on the internet should be using search engine optimization (SEO) techniques

When: All the time – search engine optimization (SEO) is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your search engine optimization (SEO).

Where: Major search engines include Google, Yahoo and Bing. They connect people all over the world to the content they desire, from products to services to information.

How to Achieve in Search Engine Optimization?

Organic Search

search engine optimization (SEO) is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Some of these best practices include:

  • Creating and publishing excellent content.
  • Using keywords and keyword analysis.
  • Link building to improve link popularity.
  • Using social media links on sites such as Face book and Twitter.
  • Improving your site's navigation to provide an excellent user experience.

On- Page Optimization

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, Meta tags, keyword placement and keyword density.

Off- Page Optimization

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your Page. Examples of off-page optimization include things such as link popularity and page rank

Benefits of SEO

  • 1. The Results are Low Cost (In Comparison to Adwords and PPC)

    Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

  • 2. Definite Increase in Traffic
  • 3. Higher Brand Credibility, People Trust Google
  • 4. Better ROI (Return on Investment) Than Normal Ads
  • 5. Your Competitors Are Doing It
  • 6. Take Your Business to the Next Level
  • 7. 250 Million websites on the web, SEO makes you stand out
  • 8. 60% Of Clicks Go to the First Result
  • 9. You’ll Have Access to Data
  • 10. The Results are Permanent